Do you want to make a little extra money selling your awesomeness? Or do you already have an Etsy (or other crafty site) shop and need a few extra tips to help encourage sales? I've put together a few ideas to help both beginners and those who need a little push in the right direction.
Determine what it is that you do well. Do
you knit? Are you a photographer? Maybe you make miniature
buildings perfectly to scale, screen-print tee shirts, make pins, birdhouses, wire sculptures, jewelry; everything
has a market! If you lack ideas, look online for help to get you
started (Pinterest is an AWESOME place for inspiration!). If you have more than one crafty hobby, pare it down to just
one - for now - to make starting easier.
Perfect your craft. Use your own items for
a few weeks to see if they have any flaws, and you can also loan
out or give away some to friends and family for them to do the
same. If you find any flaws in your product, remake or fix the
product and try the process again. You want to make sure that when
customers purchase your product that they’re getting the best quality
for their money (and of course that they become repeat customers
and leave good reviews!)
Take pictures of your items. If you’re a
great photographer or have an eye for a good photo, you can take your own
photos. If not, recruit a friend or even outsource the job; good
visual representations of your products are essential! If the pictures don't truly match the colors of the product, try different lighting to accurately capture it (natural sunlight is best). No camera
phone pictures allowed!
Write great descriptions of your products. Make sure you add how they were made, the materials used, their size, etc. Don’t leave any detail out! Some potential buyers won't be motivated to contact you for additional information, and may just move on to a similar product <-- no good!
List them for sale. There are many online
marketplaces that allow individuals to sell their art: ArtFire,
BuyHandmade, Dawanda, Folksy, Etsy (the largest), Craftster,
Coriandr, Misi, All Things Original – the list goes on and on
(expect to pay a small listing fee and/or a percentage of the sale
price to the site).
Market your products. Put your social
media skills to use – share the link to your online store on
facebook, set up a twitter account to spread the news of new
additions to your site, start a blog linking to your site, even
kickoff the opening of your online store by doing a feature on a
popularly read blog or website including a giveaway. Get people
talking (and retweeting, sharing, etc.)!
Give stuff away. Sometimes having your items in an auction gift basket for your favorite charity can be a great way to spread your store name. Even just one item every few months can bring you more customers over time.
Communicate with your customers. When you
start making sales, make sure to send a small note to your customer
saying “thank you!” and marking the item as “shipped” as soon as
it is in the mail. Also ensure to leave positive feedback for your
buyers (assuming it was positive) welcoming them back in the
future. If you fail to receive feedback on a sold item, follow up with
a message to the buyer asking them if they’ve received the product
and if everything is okay. Great customer service is key!
Spread out. Create some business cards
with your shop web address and contact information and look for
local art/craft fairs and shows, festivals, etc. where you could
potentially sell your products. If the cost of having your own
booth or table is too costly, try finding another crafter (or two!)
that might be willing to split the table with you. Additionally, try
contacting locally-owned stores who might be interested in carrying
your product for a percentage of the sales.
Want to SUPER kick-start some sales online? Look for those who have "liked" your items, added your shop to their favorites or previously bought your products and send them a coupon (online) for x% off any item in your shop.
Good luck and happy crafting!
Picture credits: Clancy Ratliff, Gordon Hatton